In this modern age people fancy innovative and unique things. Gone are the days when you could captivate your consumers with a shining colorful static billboard on the roadside or with a few catchy lines in the newspaper ad. Everyday life of the individuals has become so full of activities that traditional type of advertising is loosing its eminence. Internet advertising or online advertising also has its limitations, especially when it comes to hitting the core audience. Is there any other solution? Yes, aerial advertising. If you want to express your feelings or promote your brand or service, aerial advertising can do it in a masterful way.
Let us understand what advertising is, and then we can figure out how aerial advertising has an edge over its competitors. Advertising is a form of communication to persuade your consumers (sometimes also called audience i.e. viewers, readers, listeners) to buy your products or take some action on deals or services you offer. Advertising usually highlights name of your brand, product or service and what are benefits that it offers to the consumers. Advertising has been acknowledged as one of the most important businesses’ needs since the late 19th century because no matter how good your product is, it will not attract mass consumers until you advertise it properly.
Traditional advertising makes use of traditional media i.e. newspaper, radio and TV while online or new style of advertising is done via internet and text messages. During the last three quarters of 2009 older media suffered huge declines: TV 10.1%, Radio 11.7%, Magazines 14.8% and newspapers 18.7%. Online advertisement has created hype in the last couple of decades but it has its own limitations.
In aerial advertising your ads are presented to the potential consumers in the most effective and catchy manner. There are different options how your advertising message is presented to the consumers via aerial advertising i.e. an airplane flying in the air with an aerial billboard, letter banner or a logo board, blimps and skywriting. To find out the advantages of aerial advertising over traditional and online advertising, read the following lines.
If you want to hit only the core and potential consumers aerial advertising has no match. You can find the target market and the plane will fly over that area only while in other advertising methods you have to present your message to bulk of consumers with a small percentage of your target audience.
Some people think that aerial advertising is an expensive option, however, they are astonished to know the actual cost. The cost is approximately 50 cents per thousand prospects unlike the high cost of TV, newspaper or internet ads.
Whenever someone hears a plane, he instinctively looks up. It means you ad campaign will not escape the eye of the consumer as he does not have the choice to change the channel, or skip the page containing ads.
Unlike the traditional media, due to its uniqueness of aerial advertising, you don’t face much of a competition.
Aerial advertising is usually carried out where there is a mass gathering i.e. beaches during the spring breaks, NASCAR, Concerts, Conventions, Football, Baseball, State Fairs, Parades, Cruise Lines. During these events your consumers are in a stress free mood and a positive frame of mind, so the impact of your ad will be much more positive.
You can attract the very busy people to your marketing campaign i.e. people driving, in the offices etc.
Last but not the least, you get rid of all the production and management costs and overheads, all you have to do is consult a professional company which will do all the logistics, designing and advertising according to your requirements.