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The Two Main Techniques - PPC and SEO

Pay Per click (PPC) and Search Engine Optimization (SEO) are two of the main techniques to generate visits on your website.

Pay Per Click (PPC) is the approach where you bid for the position in search results which are sponsored.

Higher the bid, higher the position

Higher the competition, higher the bid In principalFind Article, it is very straight forward. You pay for the position you wish to be and you have a greater control in terms of spending etc.

Organic SEO: Here you try to optimize your web pages around a set of keywords which you feel are suitable to your category. for more details:-www.the20seotools.com.Once search engine crawlers indexes your website and all the pages then your ranking / listing starts appearing in the organic search results for the keywords you have targeted.

So which one of the two is better?

Organic SEO

ROI (Return On Investments) from organic SEO is substantially better than PPC.

Organic SEO pays good in long run.

The top positions of search engine results are not for sale. You can get there through organic SEO only.

The CTR of organic listings are higher usually.

The conversion of organic listing is also higher (lead / sales).

Organic SEO does not require regular maintenance once SEO is done perfectly and is refined for few iterations.

There is no recurring cost associated with SEO.

There is nothing like "click fraud" as you are not paying per click in organic SEO.

PPC (Pay Per Click)
PPC gives you instant traffic.

PPC gives you targeted traffic as you can define a set of keywords for which you need traffic.

Results can be measured in PPC programs.

Marketing strategies can be formulated based on PPC as a tangible forecast of clicks is available over a period of time. for visit detials:-www.offline-promotion.com.PPC requires professional management once you attain a certain level of spend as maintaining.

ROI (Return On Investments) is very important. An inefficiently managed PPC program can make you loose hundreds of dollars in one night !!

PPC usually is second most cost effective form of web marketing (After organic SEO).

PPC campaigns requires recurring / ongoing management.

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10 google tool that Help You In Internet Marketing

1. Google Analytics

Perhaps the premier marketing tool offered by Google.

It will prove helpful to both the marketer and the webmaster.

Google Analytics gives you a daily snapshot of your web site. Google Analytics analyzes your traffic, where it comes from and what it does once it enters your site. You can monitor up to three sites for free.

Google Analytics is extremely valuable in analyzing your marketing funnel, it tracks all the steps leading up to your sales or checkout page. Vital information for raising your conversion rate and ROI.

You may be placed on a waiting list for this highly in demand service from Google.

LINK http://www.google.com/analytics/

2. Google Sitemaps

Webmasters can use Google Sitemaps to almost instantly place newly created pages on their site into the Google Search Index.

This is an XML file that is uploaded to Google as new pages are added on your site. Needless to say this can be a valuable service for any webmaster or marketer who wants to get their information on the web quickly.

LINK https://www.google.com/webmasters/sitemaps/docs/en/about.html

3. Google Alerts

Be notified when someone or another site lists your site or mentions your name. Great way to keep track of all your online activities. Great way to monitor all your online business interests and products.

LINK http://www.google.com/alerts

4. Google Froogle

Froogle is Google's price directory! It simply lists all the cheapest prices for different products on the web.

For marketers and webmasters who are promoting products, it should be studied and analyzed. Optimizing your site's content for Froogle may prove to be very beneficial.

Follow Froogle or Google directions exactly on how to list or display products on your site. Froogle will spider your site and display your prices and products to thousands of targeted customers. That, as they say, is priceless.

LINK http://froogle.google.com/

5. Google Checkout

Not exactly free but for those marketers who use AdWords - for every $1 spent on AdWords you can process $10 for free.

You can also place the shopping cart logo on your AdWords ad and take advantage of the prestige and trust the Google brand name has built up.

Over time marketers may find this tool to be very effective and valuable.

LINK https://checkout.google.com/

6. Google eBlogger

Blogging has become vitally important to the health and functioning of your web site. No site should be without at least one blog and RSS feed. Creating a blog (online journal) on the topic of your web site or product will bring in extra traffic and targeted customers. eBlogger is a simple free blogging service that even lets you publish or post your blog files to your own web site server. Keep in mind, each blog has that all important Google Blog Search bar.

LINK http://www.blogger.com/

7. Google Toolbar - Enterprise Version

Try the new enterprise version of the Google Toolbar for your company or business. Integrates countless features with all your employees or corporate network. These could include a common customer database, company calendar, financial news...

Keep in mind, Google also ranks every page it indexes on a scale of 0-10. While it is important to know the Page Rank of your own pages, it is even more important to know the PR of your competitor's pages. You can use the toolbar to get the PR of each page you're visiting. Extremely helpful information for webmasters and marketers to know when forming online linking or business arrangements.

LINK http://toolbar.google.com/T4/enterprise/

8. Google Groups

Every marketer knows the important of having a large contact list of people with a similar interest. Social networking will play an ever increasing role in your success on the web. Just look at the growing popularity of sites like MySpace and LiveJournal.

Google groups is another form of social and business networking that every marketer should be aware of and pursuing.

LINK http://groups.google.com/

9. Google Adsense

One simple way to monetize your web content is to use Google Adsense. Just place the Adsense code on your site and receive a check from Google each month. For webmasters who are not really into online marketing (does such creatures exist?) Adsense can be a painless way to earn extra income from your site.

For professional marketers using the Adsense system can supply a tremendous amount of marketing information on the keywords in their particular niche. It keeps the marketer informed on what keywords are being bid on and how much advertisers are willing to pay.

Adsense also has an excellent real-time tracking system you can use to keep track of all your important web pages.

LINK https://www.google.com/adsense/

10. Google Writely

A recent addition to Google's stable of free products.

Writely is a full featured online writing editor with spellcheck and great collaborating features. It also lets you publish your content directly to your blogs.

One feature that may be of interest to marketers, it lets your save files in the popular download format of PDF.

Lets face it, until video takes over the web in four or five years time - the written word is still king on the net. It is the medium that markets, promotes and sells your content or products. Writely will help you write better.

LINK http://www.writely.com

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