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Making the Right Marketing Calls

Consider what it takes today to get complete answers to these questions:

1. Are ALL the features required included in your offering?

2. Is their enough differentiation to shift the buyers?

3. Are customers willing to pay for “all that innovation”?

4. Is price the only differentiator?

With the sheer amount of market and competitive information available to potential customers via the internet, getting the answers to any one of the above questions wrong could mean no sales and no market share. So how can marketing professionals address the complexity and still make the right calls?

One of the highest impact actions is to simplify and organize the information flowing in and out of the department so it is clear and concise. Marketing can be overwhelmed with details, which are important at times, but can also bog down and clutter the intent of a product or service. Now more than ever, marketing departments have to focus on what matters the most to a successful offering. Consider this two step process:

Step One: Simplify and Organize

Start development processes with the notion that every market has a basis of competition. That is, completely understand what the minimal set of features are that are required so that your offering is the same as the existing products in the market. Weight their importance and do not discard any based on potential internal biases or opinions. This should be an as exact a match as possible. Have you ever had the experience of launching a new product or service and the customer comes back and says “your offering is great but you are missing this basic feature and I can’t use it until it is there”? That means the basis of competition was not completely understood.

If you are developing a product or service from the ground up, basis of competition will clarify the minimal effort required to be a market participant. This helps to decide whether to enter into the market (before the company invests a ton of engineering) and what the set of expectations should be to offer a complete product or service. Note that in the past marketing documents were generated (sometimes quite lengthy) that attempted the same goal. This worked well when products and services were more basic in their feature sets. However, two changes in business operations have made this method obsolete. First, no body has time to read and internalize them to the point where they are as knowledgeable as the author of the document (a potential source for miscommunication). Secondly, most products or services are becoming so complex that it is difficult to completely express the intent of every feature in words. Visualization of the basis of competition (charts and graphs) is the key to rapid and effective communication.

Step Two: Understand How Much You Need to Differentiate

The next step is to predict the rate of change of the market. That is, how many participants have entered recently, and what did they bring to the market as differentiators. The rate of introduction and the significance of the innovations can help predict how much extra you need to put into your offering to shift the buying patterns. Rate of change can also act as a throttle so that you don’t over innovate (and don’t get paid for all the extra innovation).

Once the basis of competition and rate of innovation in the market are established, charting methods can be used to communicate to other departments what the offering needs to be, how much it will cost to develop, and what the expected rate of return should be. More over, it will help clearly express how much innovation is really needed, potentially conserving engineering investments while ensuring you hit the mark.

What about price? Customers today assess value based on two basic observations:

1. What are the benefits of these new features for their application?
2. How much is it going to cost them to switch and use your product or service?

All too often today price is used as the great equalizer when the basis of competition is not well understood or not clearly communicated. A basis of competition approach will dramatically reduce the risks because complex market dynamics can be visually communicated. This helps everyone stay on the same development process pageFree Articles, resulting in more accurate “calls” with better value established and higher return on investments

Getting Marketing Smarter

Outbound marketing has already been revolutionized by the internet. For a relatively minimal cost, these activities can scale endlessly. However, outbound marketing only works if the internal marketing staff, policies, and procedures can produce the right products or services, with the appropriate messaging and positioning that will draw the prospective customer through the outbound activities. What has been lost in the “gold rush” frenzy to market over the internet is that there is a whole process of marketing a product or service that has not evolved as quickly as the outbound component and as a result cannot support the endless outbound activities growth.

Marketing has to start with a clear plan for developing the product or service, and establish communication and commitment within the entire company on its value. All departments, from finance to engineering, still have to march toward producing the product or service with the right messaging in order for the outbound marketing function to be effective. Without streamlining the processes then, the internal structure limits the outbound activities in number and effectiveness. If you answer yes to any of these questions, chances are your experiencing it first hand:

1. Does the product or service you are about to launch have an identified customer ready to buy?
2. Are you sure you have all the features you need to ensure the customer will buy immediately and do you know exactly what differentiation your product or service offers that will shift the market buying pattern on a sustainable basis?
3. Are all the resources needed for product launch committed, on the same page, and on target to complete their tasks?
4. Do you have any data that tells you what the expected return on investment should be based on the timing of your launch?

The solution is to innovate. By injecting new marketing techniques into the process, internal marketing development can reset with outbound marketing, and even keep pace! There are several areas where sensible and cost effective changes can make a difference:

1. Streamlined collateral development.: The attention span of most customers shortens by the minute as they get bombarded with more material every day. The first minute of their attention now determines whether they file your piece or invest more time reading on. Long cluttered material no longer gets read. The most critical area is presentation development, where the challenge for marketing professionals is to get all points across quickly and convincingly enough to cause the audience to take a positive action. The product or service presentation then must hit the mark and have a clear call to action.
2. Streamline product or service positioning tracking: The amount of on-line information available about products and services allows customers to do extensive research for relatively little cost. For marketers this means there has to be a laser focus on ensuring all required features for a product or service are available at launch. If you miss one, there is no sale. To manage this and be able to constantly communicate to all departments, marketing also needs to consolidate and condense the array of information into a simple to understand form.
3. Marketing must also more predictably determine the rate of innovation required to shift the buying patterns on a sustained basis. Add too little innovation, and your differentiation is too small to cause a big shift. Add too much innovation and you don’t get paid for the effort. Today marketers have to constantly manage the delicate balance of innovation with market need.
4. Embracing perpetual change: The role of marketing has always been to ensure that all resources are working on projects that will return the highest rates of returns for the company. But the sheer speed at which everything changes now means development processes have to be flexible to accommodate seemingly perpetual changes during a project. Marketers must also have a process that gives them the ability to swiftly re-assess priorities on a continual basis.
5. Gathering new information to better define what success means for a product or service. Strategic planning sessions today typically need to but often cannot effectively quantify the effect of launch scenarios that vary by launch date. But it is essential now so that teams can properly plan the optimal sequence and scenarios for launching products or services and maximize revenue and profits.


The rebalancing of internal marketing development activities to accommodate the rapid speed and breadth of audience that outbound marketing now can support is essential to increasing the return on marketing investments. Making sensible changes based on innovative new techniques allows internal marketing processes to transition with minimal disruption and to do so affordably.

Final Note

The reality today for many companies is that the challenges highlighted here are not just about the economic downturnFree Web Content, but are part of a necessary fundamental change in the way marketing departments must operate to keep up with outbound marketing opportunities. It is highly unlikely that the outbound frenzy will slow down any time soon. And so the changes recommended in this article should be viewed as permanent. There will never be enough marketing people in any company to keep up with the rate of acceleration of outbound marketing. The question now is how does a company get marketing smarter?

Real Estate Investment In Austin

Hello dear friends,

I am very sad to hear that Texas was attack by Gustav hurricane. Many citizens lost their house and properties or even beloved person because of the tragedy. Unexpected tragedy can not be predicted but we can always prepare with life insurance for your life, family or properties so it can guarantee solid finance help if you are in trouble. My advice is always prepared at least with life insurance because it is very important. My concern now is how you will to settle down your properties and real estate payment settlement. I believe majority people still have debt that need to be completed. You may give discount because of the Gustav hurricane but it maybe painful to start again from zero. Law in Austin is very strict about the real estate and home finance agreement. If you failed to obey the agreement normally Austin foreclosure is the solution.

No matter what your position or your background, as Austin citizens, the authorities will not let you free because of your debt. The real estate Austin has high value and it will increase time to time. So, if you think you can not afford to pay for your debt, just let it go and Austin foreclosures can help you to achieve that. After the process of foreclosures the properties will be selling back for those who interested. Interested to buy real estate or properties in Austin or generally in Texas? You are welcome to become new Texas citizen. Find best and suitable properties in Austin is not a big deal. That is what Century21ripley can offer you. They are real estate agency for Austin and help you to buy your dream properties is their priority. For more information and inquiries you can ask the customer service or visit the official website at Century21ripley.com.Hope to hear positive comment from you soon. Good luck.

Ideas to Build Multiple Streams Of Residual Income Online

You are probably asking “how many affiliate programs should I join?” Be sure to avoid the mistake that many other people have made and that is joining too few affiliate programs on the one hand and too many on the other.

Joining too few affiliate programs is a problem for three major reasons: Firstly, the bottom line is that you absolutely, must start earning multiple streams of income. One income stream, even two is not enough in today's world. If you are only relying on your job as your main source of income right now, you are a sitting duck for a financial disaster. If you lose your job or your health, you could be in big trouble financially. It is a very sad fact that most people are just one paycheck away from bankruptcy. The same applies to affiliate marketing. If you are relying on just one or two affiliate programs to pull in the bulk of your income, you are extremely vulnerable. If you have built up a big residual income in one program and it goes out of business so do you. You absolutely must develop multiple streams of income to be secure in today's world. Secondly, joining only one or two affiliate programs does not give you enough experience to compare strengths and weaknesses of different programs. It leaves you being unaware of different possibilities and that is very dangerous to your financial health.

Thirdly, if you only have one or two different products or programs to promote, that is not enough to solve the many different problems people will be coming to you for. You need to have a variety of tools in your affiliate toolbox so you can pull out the right one at the right time for the right person. If you do not, you will be leaving money on the table. It is that simple.

Joining too many affiliate programs is a problem for two major reasons: Firstly, you will get very distracted. Focus has great power and if you have too many things to think about at one time, you will get confused. When you are confused, you do not take action. When you do not take action, you do not make money. Secondly, many people will not take you seriously. If you are promoting everything and anything, people will sense your lack of sincerity and have no desire to do business with you. One of the big secrets to affiliate marketing success is promoting things you have some experience with and believe in. But there is a happy medium somewhere in the middle of having enough products and programs to promote that keep you diversified and capable of solving multiple problems for people.

IdeallyPsychology Articles, five to six different affiliate programs in a niche is generally the best starting point to build multiple streams of residual income online. This gives you enough experience with different programs to compare their strengths and weaknesses. It gives you enough diversity so you can offer your prospects the right solution at the right time. And it broadens your own affiliate portfolio enough so that you can survive a disaster just in case one of the affiliate programs you are promoting falls on hard times.


Affiliate Marketing Will Build Residual Income

Possibly you have heard or been involved in a residual income business opportunity at some point in time. Do you understand what makes a "residual income?" Residual income, also known recurring income, is income that is generated over and over for a one time effort that you have done to create it.

The conventional residual income that we used to hear about comes in the form of being a movie star, writer or a singer. Not everyone of us is gifted enough to be an artist. Some have also ventured into real-estate. They rent out properties or apartments and collect rents as a source of residual income. This is a good way to go if you have the resources, but then not so many people can do that.

The residual income opportunity that I am most interested and involved with is online affiliate marketing programs. It is because I don't need to go through the trouble of creating my own products and aslo no customer service to worry about. I don't have to worry about getting a brick and mortar warehouse for my goods. But the best of all, is that the start up cost is extremely low compared to an offline business.

There are plenty of reputable and reliable companies that offer affiliate marketing programs with online residual income opportunities. The variety of products and services available are just amazing. There are affiliate programs that offer membership sales and even more offer digital downloadable products as well as physical products. You can start generating multiple streams of residual income by promoting just a few of these products.

You need to focus on promoting and selling items that you have an interest in. Within the first 3 months of their business venture, statistics have shown that about 98% of online business owners give up on their businesses. Now, by being involved in an online business that is related to your interests, you will not get bored or de-motivated that easily when faced with obstacles along the way. As your business begins to grow and progress along the way, you can try several other promotions and expand your residual income.

This is a way that you will see the benefits of generating multiple streams of residual income in your home based business. After you sell these products or services and as long as your customers continue with the purchase, you will get paid. You sell once and get paid continuously. The more affiliate programs with residual income opportunity that you promote, the more profits you will generate. You just have to leveraged your time with your effort and this is an early retirement strategy you can bet on.

SoFree Reprint Articles, generating multiple residual income streams with affiliate marketing programs is a very powerful concept. Your will need to find companies that offer residual income opportunities that are legitimate and pays a substantial percentage of commissions. You need to also look for companies have been arounf for awhile and are reliable and prompt in paying out commissions. You can also receive your residual income checks for years to come.

Free Medical Resources From Epocrates

Hello my dear friends,

The technology of medical is not yet reaches the peak. But we are almost there if we put continuous effort in research and development. One of the success stories to be shared with readers is about Epocrates. As unique as its name Augmentin contribute in medical education stream. If you have problem about identify drug Augmentin may be the best place for you to refer.

They are expert in the medical education and compile all the information in secure and complete database for common or new diseases. It is really useful to help prevent and curing people around the world. Drug is another stream they expert in. With complete drug reference guide it not only can be used to find the solution for aids and prevent drug abuse. You can get access for all these amazing stuffs for free of charge. Unbelieveable? Belief it since it is the reality.

“This announcement was paid for by Epocrates.”